L'Oréal

2024

Carrousel du Louvre, Paris

"The Art & Science of Fragrance", immersive journey

1,000 m²+

An immersive 1,000 m²+ journey through the science, craft and iconography of leading fragrance maisons: Prada, Saint Laurent, Lancôme, Armani.

Exhibition signage, layout, print files and set-up files.

Role and scope

Exhibition signage
Layout, print files and set-up files

White entrance wall reading 'The Art & Science of Fragrance' by L'Oréal Luxe, Carrousel du Louvre.

Long white wall of fragrance bottles with a 1978 timeline and 'Mirror of the World' text, L'Oréal exhibition.

Orange floral projection behind a mirrored oval display on a circular platform ringed by a white line of light, L'Oréal exhibition.

© Petit Ami agency and L'Oréal Luxe