Fred
2022 – 2023
Palais de Tokyo, Paris, then The Hyundai Seoul
"Jeweller Creator Since 1936", an immersive retrospective of 640 jewels
Art direction by Bureau Betak.
650 m² · 12 rooms · 640 jewels · 300+ archival pieces
A 650 m², twelve-room retrospective devoted to the maison's jewellery, orchestrating 640 jewels and 300+ archival pieces, from master stones to maison icons. It opened at the Palais de Tokyo in Paris in 2022 and was later adapted for The Hyundai Seoul in 2023.
Precision showcase layout, object dispatch and a complete signage system.
Role and scope
- Precision showcase layout
- Object dispatch
- Complete signage system
