Fall 2023, flower-carpet runway

Art direction by Maria Grazia Chiuri. Scenography by Bureau Betak.

For Dior's Fall 2023 show, the Gateway of India in Mumbai became a runway: a carpet of flowers in bold patterns stretched towards the monument, with candles set across the ground.

The graphic work ran from the flower parterre and the candle patterns to the surfaces of the show and of the after-party: floors, ceilings, bars and furniture. Toile de Jouy patterns were developed for custom benches, the dance floor, carpet, ceiling drapes, columns and upholstered furniture, with technical documents for the on-site installation. The programme also included menus, coatchecks, signage, photocalls and press kits.

Role and scope

Flower parterre and candle patterns
Toile de Jouy patterns for custom benches, dance floor, carpet, ceiling drapes, columns and upholstered furniture
Show and after-party surfaces: floors, ceilings, bars and furniture
Technical documents for on-site installation
Menus, coatchecks, signage, photocalls and press kits

Gateway of India at night with a flower-carpet runway leading to a gate clad in embroidered textile, Dior Fall 23, Mumbai.

Flower-carpet runway running toward the Gateway of India, Dior Fall 23, Mumbai.

Marigold flower carpet patterned with purple and pink flowers, Dior Fall 23, Mumbai.

Textile-clad entrance gate with embroidered patterns beside the Gateway of India, Dior Fall 23, Mumbai.