Cruise 2023, patterned chairs and after-party

Art direction by Maria Grazia Chiuri. In collaboration with Pietro Ruffo. Scenography by Bureau Betak.

600 chairs

Dior's Cruise 2023 show took over the Plaza de España in Sevilla, with a graphic language developed in collaboration with the artist Pietro Ruffo.

The patterns followed the guests from the show to the after-party: custom designs for the show's 600 chairs and for the party furniture (tables, chairs and stools), the portada, the casetas, the bars, the photocalls and the stage, down to the tableware, posters, menus and coatchecks. The work extended to the site itself, with posters and adhesives printed and installed on furniture, boats customised and tableware painted by hand.

Role and scope

Custom patterns for the show's 600 chairs and for the after-party furniture (tables, chairs and stools)
Portada, casetas, bars, photocalls and stage
Tableware, posters, menus and coatchecks
Printing and on-site installation of posters and adhesives on furniture
Customisation of boats and hand-painted tableware

Blue-and-white striped casetas with roofs printed in blue floral patterns and red furniture, Dior Cruise 23, Sevilla.

Red and navy seating area under striped casetas, Dior Cruise 23, Sevilla.

Bar covered in a blue-and-white tile pattern under strings of blue and white lanterns, Dior Cruise 23, Sevilla.

Garden terrace with lounge seating and a lit arcade at dusk, Dior Cruise 23, Sevilla.