Coco Neige pop-up, mountains and snowflakes

Art direction by Matthieu Blazy

Montagne visual: 20-meter length, 360°

Flocons visual: 10-meter height, from the ground floor to the second floor

For Chanel's Coco Neige pop-up in Shanghai, two large-format print files were produced for the boutique's walls and windows.

“Montagne” (Mountain): an illustration by Chanel's Studio Mode, reworked and optimised in high definition, spanning 20 meters around 360° with a vertical join.

“Flocons” (Snowflakes): a tileable vector snowflake pattern created for the project, 10 meters high, with a bottom-to-top gradient from the ground floor to the second floor.

Role and scope

Reworked and optimised the “Montagne” (Mountain) illustration in high definition
Set it up as a 20-meter-long visual wrapping 360° with a vertical join
Created “Flocons” (Snowflakes), a tileable vector snowflake pattern
Built a bottom-to-top gradient over 10 meters, from the ground floor to the second floor
Prepared both large-format print files for the walls and windows

Large-format snowy mountain landscape behind mannequins, Chanel Coco Neige boutique, Shanghai.

Chanel Coco Neige boutique interior: midnight-blue snowflake wallpaper on the ceiling and wall.

Blue window with a snowflake pattern and a mannequin, Chanel Coco Neige boutique.

Chanel Coco Neige boutique entrance by day, with the mountain landscape visible in the windows.

Facade of the Chanel boutique in Shanghai at night, with snowmen and giant snowflakes, Coco Neige pop-up.

Montagne illustration: Studio Mode, Chanel. Photos: Chanel.