150 Years, an immersive exhibition

Artistic direction by Atelier LUM

1,200 m² · 400+ timepieces

An immersive gateway to Le Brassus: 1,200 m² and 400+ timepieces tracing Audemars Piguet's savoir-faire, with a travelling format later echoed in Dubai.

Artistic direction and scenography by Atelier LUM. Set-up and display concept for the 400+ objects, dispatch of objects and watches, and technical documents for the watches and the signage.

Role and scope

Set-up and display concept development for Audemars Piguet
Objects and watches dispatch
Technical documents for watches and signage set-up

Green-lit display tower with a '150' sculpture at its base, Audemars Piguet 150 Years.

Circular room with illuminated display cases and a mirrored floor ring, Audemars Piguet 150 Years.

Visitor looking at watches in a lit wall display, Audemars Piguet 150 Years exhibition.

Wooden counter with a gear motif and a visitor, Audemars Piguet 150 Years exhibition.